GIANT’S GOT
LOWER PRICES
THAT LAST
We created a memorable campaign to celebrate the launch of Giant’s rebranding - one of Southeast Asia’s biggest family-friendly community store. We created a visual mnemonic riding on the trending ‘finger hearts’ gesture, so that shoppers won’t forget that Giant’s lowered prices on hundreds of our favorite household products and essentials. Not to mention, creating our version of the famous Mambo No. 5, so it’s a song that everyone can sing to!
A DEAL WORTH SINGING ABOUT
We created a music video, a jingle that stuck in people’s minds to remind people there’s no other supermarket like Giant!
CREDITS
Clients – Dairy Farm Group: Giant Supermarket
Production: Lioncat Films
Music Composition: Song Zu
Executive Creative Directors – John Koay
Senior Art Director – Adrienne Andaya
Senior Copywriter – Alexandra Colgan
Executive Group Director – Yuli Setiadi
Senior Account Manager – Belle Hong
Producer – Harie Herman