Stay rare
Our task was to revitalize Mandarin Oriental’s brand, giving it a fresh, modern edge while thoughtfully retaining a classic icon such as the fan to balance innovation with tradition.
The Fans are rare people and Mandarin Oriental know this. That’s why they put Fans at the heart of everything they do. Matching their rareness with an equally rare level of hospitality. This allows Fans’ uniqueness to flourish during every stay. At Mandarin Oriental, stay rare.
CREDITS
Client – Mandarin Oriental
Agency – Ogilvy Hong Kong
Creative Director – Helen Sham
Senior Art Director – Adrienne Andaya
Senior Copywriter – Alexandra Colgan
Head of Account Management – Sandy Ling