ASOS: I-DIY
brief
Urge students to sign up to ASOS’ student discount with a fun and exciting engagement.
INSIGHT
University students go through transformations. And most of the time, photos taken on school IDs aren’t a true depiction of who they really are.
What if students create an ID that they can proudly carry with them until they graduate?
IDEA
We give students the opportunity to revamp their school ID photo with a new and refreshing look and share it online to gain more incentives.
A DIGITAL MAKEOVER
On our website, we create another section where students can join in on the fun with their own I-DIY.
They can share their unique ID creations to get exclusive student offers and inspire other friends to make their biggest personal statement yet.
CREDITS
Executive Creative Director – Nicoletta Stefanidou
Creative Director – Gianni Gurnani
Associate Creative Director – Tracy Chow
Art Director – Adrienne Andaya