a hydration sensation

We set up an interactive installation in the hustle and bustle of Hysan Place for the relaunch of innisfree’s Green Tea Seed Serum demonstrating its hydrating power.
During the event we created a hydration station that analyzes your face’s moisture level, triggering a spray mist of the Green Tea serum giving you a rejuvenating sensation.
We also created specially designed water reactive stickers that would change once exposed to the mist leaving shoppers refreshed.

 
 
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CREDITS

Clients – Innisfree
Production – Kavana Lai
Executive Creative Director – Nicoletta Stefanidou
Senior Art Directors - Colin Lee / Kin Fu
Senior Copywriter – Debby Yung
Art Director – Adrienne Andaya
Chinese Copywriter – Fannie Lau
Videographer – Alan Wong
Senior Account Manager – Michael Sham

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