HIDDEN DESIRES
A CATHAY PACIFIC X IKEA COLLABORATION
PROBLEM
Consumers are more inclined to purchase when they are within a retail environment. However, Cathay Pacific doesn’t have one...
IDEA
We partner with IKEA to insert destination photos into their wide selection of photo frame. Each frame comes with an additional price tag featuring destination details and an exclusive flight offer from Cathay.
PRICE TAGS YOU CAN’T MISS
HOW DOES IKEA BENEFIT?
In order to enjoy the flight discount, shoppers will have to purchase HKD500 worth of IKEA products (amount TBD).
An individualised discount code will be given out at the cashier to each customer.
CREDITS
Art Director – Adrienne Andaya
Copywriter – Debby Yung
Creative Technologist – Prashant Galani
Account Manager – Leo Pang