IGNORE US: BREAST-FEEDING ASSOCIATION
2015 GOLD WINNER —HK4AS KAM FAN YOUNG CREATIVES COMPETITION
brief
Make breastfeeding in public more acceptable.
INSIGHT
Most people are indifferent to PSAs and government advertisments or announcements.
IDEA
“To support us,
Ignore us.”
Our call to action is to call for no action.
We ask people to ignore our print ads and even skip our YouTube pre-rolls. The goal is to get everyone not to act out or say anything in front of a breastfeeding mum, because that’s the first step to creating a safer environment for them to nurture their babies.
CREDITS
Art Director – Adrienne Andaya
Copywriter – Debby Yung