BEAR DIARIES

In Thailand, women seldom share their experiences related to feminine parts and even hygiene, for being too taboo. We makd the topic more light hearted by collaborating with the famous online character, ‘Bear’ and partnered her with our very own Protex character, ‘Yim Yam’ - also a polite nickname to call a girl’s intimate part.

In a 6-part series, we covered topics related to feminine hygiene and care, while the dynamic between our characters unfold into a sweet friendship and ultimately made the taboo topic into a viral sensation all over Thailand!