SAMSONITE:
ARE WE THERE YET?
The world is full of unrealistic goals that just end up depressing us. We’re taking a different stance when it comes to sustainability and eco-messaging.
This is an open, honest and humble portrayal of where Samsonite are right now, and where they plan to be one day. Breaking convention we won’t rave about some unobtainable and almighty brand goal, but instead we inspire fans with a fresh, realistic, real take on ECO.
The idea is not to boast about all that we’ve done but to talk plainly about how we are merely on a journey, taking steps together to make a difference.
We aim to show how far Samsonite have come - which brings us to a question we all truly need to ask ourselves… “Are we there yet?”
#AreWeThereYet?
Supporting the cause for sustainability and sustainable travel, we also create a series of social posts for a new content pillar. Markets can pull from an archive of images to continue the conversation around “Are we there yet”.
We can provide a template for markets to add their own image to the framework and create their own stories on FB and IG, alongside with KOLs who represent travel and value sustainability.
WEAR IT
LIKE A BADGE
We also release limited edition “Are We There Yet?” luggage tags and sleeves.
Starting a topic of conversation, we can also reach out to KOLs with custom kits with tags and sleeves. We can ask them to share their own travel stories about the small things they are doing to help keep us clean.
EDUCATION
& AWARENESS
These factual videos will deliver the core brand messaging around where Samsonite are currently. They each build off the overall idea of “Are we there yet?” and continue the humble and down to earth approach to messaging. Each episode has a core theme, but will also mention the other key USPs: Eco range, Recyclex, and durability, reliability…etc.
What’s more each episode highlights how this is “just another step on our journey” to emphasise how this is all part of a bigger mission. Finally, each episode will also mention the need for consumers to keep us clean by continuing to ask “Are we there yet?”
CREDITS
Client – Samsonite
Production: YAMANYAMO
Creative Director – Ric Dunn
Senior Art Directors – Adrienne Andaya / Colin Lee
Account Manager – Crystal Chan