SAMSONITE RED:
COLOR YOUR TRAVELS
For the launch of Samsonite RED’s youthful line of luggage, the ‘TOIIS’, we created a fun and vibrant campaign for modern travelers with an eye for style.
We created three worlds of different color-ways featuring the endless color combinations and possibilities for every kind of traveler.
CREDITS
Client – Samsonite
Agency – Isobar Hong Kong
Creative Director – Ric Dunn
Senior Art Director – Adrienne Andaya
Senior Copywriter – Debby Yung
Chinese Copywriter – Fannie Lau
Business Director – Abbie Kan
Account Manager – Crystal Chan
Animation & Production – Carbon