A MODERN
CNY GREETING
This Year of the Ox, we wanted to bring sophistication to this festive occasion and created an impactful key visual for supermarkets under the Dairy Farm Group across Asia. Not only did give a modern twist to typical traditional CNY cues, but we also created an easy visual design system that was widely adaptable on different in-store POSMS and online platforms.
CREDITS
Client – Dairy Farm Group: Wellcome / Giant Supermarket
Executive Creative Director – John Koay
Creative Director – Buji Ng
Associate Creative Director – Momoko Yiu
Senior Art Director – Adrienne Andaya
Senior Copywriter – Alexandra Colgan
Executive Group Director – Yuli Setiadi
Group Account Director – Vincent Lam